When the young artist Lil Peep died of an overdose, he was mourned far beyond the SoundCloud rap scene. Our idea is to let his songs end with a voiceless minute. A minute of tribute for every lost opioid victim, on the day of his death.
This student campaign titled 'An Opioid Victims Remix' was published in Sweden in March, 2019. It was created for the brand: SoundCloud, by ad school: Berghs School Of Communication. This Digital medium campaign is related to the Health and Music industries and contains 1 media asset. It was submitted almost 3 years ago.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Simon Magnusson
Art Director: Victor Lindkvist
Designer: Alvin Marelius