MGM Resorts International hosted a special celebration of the first-ever Stonewall Day on June 28th, providing new versions of love songs and allowing singers to pick a pronoun, customize the lyrics to their preference. This event was an extension of MGM’s UNIVERSAL LOVE project, which featured a collection of reimagined love songs for the LGBTQ community and was held at the iconic Stonewall Inn.
A video of the event will be distributed online and in social media.
Stonewall Day honors the Stonewall Uprising, widely considered the beginning of the gay rights movement. MGM Resorts worked with the Stonewall Inn and the Stonewall Inn Gives Back Initiative to join in this historic event.
Stonewall Day is a program of Pride Live Nation, a social advocacy and community engagement platform for the LGBTQ community.
Each singer at the Stonewall Inn karaoke night was be able to sing their song using a male, female or non-gendered pronoun using a Universal Love-branded interface. MGM Resorts created an app to run the selected songs on the karaoke unit and a songbook for karaoke singers to follow.
The night included an appearance by the New York City Mayor’s office, delivering an official letter in recognition of Stonewall Day.
This professional campaign titled 'Universal Love' was published in United States in August, 2018. It was created for the brand: MGM Resorts, by ad agency: McCann. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: McCann, New York, USA
Chief Creative Officers: Tom Murphy, Sean Bryan
Creative Directors: Ryan Paulson, Carlos Wigle
Junior Art Director: Kelsey DaHarb
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SVP Executive Producer, Innovation: Christine Lane
Innovation Producer: Phoebe Chao
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EVP Executive Account Director: Scot Beck
Account Director: Tessa Cosenza
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VP Strategy Director: Dan Wilkos
Social Strategist: Karishma Shah
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Music Producer: Dan Gross
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Brand Content Creator: Brett Berman
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