ADVERTISING

MGM Resorts

I Need a Woman To Love Me

Agency: McCann

Description

In celebration of MGM Resorts International’s album UNIVERSAL LOVE, our collection of reimagined wedding songs for the LGBTQ community, Kesha has unveiled the music video for her song “I Need a Woman to Love Me” which appears on the album.
The special music video directed by Lagan Sebert, sees Kesha on a journey to Vegas to officiate a same sex wedding. The wedding took place at Bellagio in Las Vegas on March 26th, the anniversary of the first same sex marriage license issued in the US. The couple in the video, Dani and Lindsay, were selected after they shared a heartfelt video showcasing their excitement to be married in Vegas. This wedding marks the third time Kesha has officiated a same-sex wedding.
UNIVERSAL LOVE, celebrates the enduring and overwhelming power of love and music to unite and includes six boundary-changing songs from Bob Dylan (“He’s Funny That Way”), St. Vincent (“And Then She Kissed Me”), Benjamin Gibbard of Death Cab for Cutie (“And I Love Him”), Kele Okereke of Bloc Party (“My Guy”), Valerie June (“Mad About The Girl”), and Kesha.
The compilation album, produced by MGM Resorts in conjunction with global advertising agency McCann, is a natural extension of MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity. More than a decade before same-sex marriage was legalized, same-sex commitment ceremonies were performed at chapels at MGM Resorts’ properties.

This professional campaign titled 'I Need a Woman To Love Me' was published in United States in April, 2018. It was created for the brand: MGM Resorts, by ad agency: McCann. This Film medium campaign is related to the Hospitality, Tourism and Music industries and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: McCann New York, USA
Director / Executive Producer: Lagan Sebert / Magic Seed Productions
Executive Producers: Sandra Sampayo, Brandon Bloch / Magic Seed Productions
Casting: Jenny O’Haver
Editorial: Chris Franklin / Big Sky Editorial
Color: Chris Ryan / Nice Shoes
Audio: Rob Fielack / Plush
Wool / Tusk Music Production: Rob Kaplan (Executive Producer), Aaron Mercer (Executive Producer)

ADVERTISING

iStock Essentials

Caribbean white unspoiled sandy ...

Artist: Travel&Wildlife

iStock Signature

Maldives, Tropical Paradise - Ay...

Artist: leventince

iStock Signature

Tourist is checking out the hote...

Artist: whitebalance.oatt

iStock Essentials

Luxurious villa with palm trees ...

Artist: steamaze

iStock Signature

Woman relaxing in the swimming pool

Artist: Peresmeh

iStock Essentials

Couple with child traveler man w...

Artist: Viktor Fedorov

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.