Description
University of Geneva launched a big campaign against sexual harassment. About 20 strong and provocative messages were displayed in all the faculties and buildings of the university.
The messages were also spread on social networks, inviting everyone to be #UNIted against harassment.
The goal? To spark a debate, to inform about rights and legal issue and invite every witness to react. The University of Geneva also took the opportunity to launch an anonymous hotline to report harassment.
This professional campaign titled '#UNIted against harassment' was published in Switzerland in November, 2017. It was created for the brand: University of Geneva, by ad agency: cavalcade. This Print medium campaign is related to the Public Interest industry and contains 8 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: cavalcade, Geneva, Switzerland
Creative Director / Art Director: Julien de Preux
Creative Director / Copywriter: David von Ritter
Typographer: Roger Gaillard / extraset
Project Manager: Nina Hugentobler
Graphic Designer: Mathilde Veuthey
