Description
In Portugal, women earn 13.1% less than men. For wage equality, it’s time to ask for more.
Unlike a Happy Hour, where beer is cheaper, we created an Unhappy Hour where MUSA beers with female names were sold 13.1% more expensive. This took place in November at MUSA bars and the online store. An event was also organized at Musa Marvila with DJ sets and an Unhappy Table moderated by a famous host, where 12 guests from the music world discussed the issue.
The proceeds were donated to shesaid.so Portugal, which provided training and mentoring sessions at Skoola for six women.
This professional campaign titled 'Unhappy Hour ' was published in Portugal in November, 2023. It was created for the brand: Cerveja Musa, by ad agency: comOn. This Digital and Experiential media campaign is related to the Alcoholic Drinks and Music industries and contains 1 media asset. It was submitted 2 months ago.
Credits
CEOs: Luis Serra, Tiago Reis
Creative Director: Ricardo Lourenço
Copywriter: Andreia Luísa
Art Directors: Alexandre Guimarães
Motion Designer: Hugo Lage
Marketing: Bárbara Simões
Video: Telmo Domingues, Leonor Bettencourt Loureiro, Female Pressure
Illustrator: D'uma OVA
