Strepsils is a line of throat lozenges used to relieve discomfort caused by mouth and throat infections. The brand was originally introduced as a mouthwash in 1950. The campaign helps to understand the importance of the brand and its product and has been designed in such as way so that the output can create a great impact on the society . The campaign hopes to attract the attention of all age group from 10-60 with the characters used in the campaign along with the headline “Unfurl the real you“ as per the visuals. There are many professions in the world where communication is a major factor in all the professions. So keeping this in mind the campaign is designed and executed with the concept of communication and expressions , where each profession is tied to its respective object used in his or her profession, the visuals in the campaign show the pain which are effects of cough or sour throat through which Each character in the campaign shows different expressions (unable to speak) . Strepsils kill bacteria associated with mouth and throat infections due to its antiseptics characteristic which helps to relief the throat .The headline used in the campaign says UNFURL YOU which is used in every ad in the campaign accordingly to the profession. The main purpose is to create awareness through it and educate people about the brand and product through the camping so that people can take effective measures while infected by cough or any throat problems.
This student campaign titled 'Unfurl the Real You' was published in India in February, 2019. It was created for the brand: Strepsils, by ad school: VIVA Institute of Applied Art. This Print medium campaign is related to the Confectionery, Snacks and Health industries and contains 8 media assets. It was submitted over 4 years ago.
Advertising School: VIVA Institute of Applied Art, Virar, India
Creative Director / Art Director / Copywriter / Illustrator: Siddhesh Sanjay Surve
Additional credits: Prof Nakul Sutar, Prof Kshitija Katare, Prof Netra Bangera, Prof Mamta Raut