Footballers are 5 times more likely to develop dementia. To highlight the effect that repetitive heading has, we show the most memorable moments in football of people who developed dementia.
Footballs were hit against the images at the average speed a professional would head the ball at thousands of times, representing the average times a player heads the ball during their career. Showing how the brain becomes damaged over time, and with them, the memories they hold dear.
This professional campaign titled 'Unforgettable Moments' was published on November 11, 2022. It was created for the brand: Head for Change, by ad agency: The Leith Agency. This Ambient and Print media campaign is related to the Health and Sports industries and contains 4 media assets. It was submitted 3 months ago by Creative Director Health: John McPartland of Leith.
Advertising Agency: The Leith Agency
Art Director: Joe Sayer, Rufus Wedderburn
Copywriter: Marion Miranda, Chris Watson
Creative Directors: John McPartland, Troy Farnworth, Phil Evans