Agency: MAD About Digital



Celebrating the Trailblazers of Social Media: A Journey of Inspiration and Community Building on World Social Media Day.

JOSH, India's leading creator app, launched the "REAL Creator Journeys" campaign, an inspiring initiative that resonated with over 2 million fans and aimed at fostering a strong sense of community among content creators.

The campaign served as a heartwarming tribute to the creators from diverse backgrounds, who have risen to fame through their sheer determination and talent, turning their rags-to-riches stories into an awe-inspiring reality.

Their journey has been no easy feat, and this campaign sought to shed light on the pivotal role that social media has played in shaping their lives and amplifying their content to reach global audiences.

One such remarkable success story was that of Kushal Kanani, whose genuine and compelling narrative was captured flawlessly in a captivating video.

With over 47k views on meta, affirming the power and reach of social media as a catalyst in the creation of the next generation of trailblazers. These extraordinary individuals have managed to craft content that not only entertains but also inspires, making a positive difference in the lives of their followers.

This professional campaign titled '#TrailBlazers' was published in India in June, 2023. It was created for the brand: Josh, by ad agency: MAD About Digital. This Content, Design, and Digital media campaign is related to the Electronics, Technology, Fashion, and Media industries and contains 2 media assets. It was submitted 12 months ago by Group Account Manager : Komal D Soans of Mad About Digital .


Advertising Agency: Mad About Digital
Associate Art Director: Joji Joseph
Lead Motion Graphic Designer: Kushal S
Art Director: Shambu Nandanan
Associate Graphic Designer: Sathish Kumar
Creative Director: Ambili Thomas
Senior Creative Copywriter: Sai Dhar
Associate Creative Copywriter: Ahana Bagchi/Mrinal Shill/Aanchal Sharma
Group Account Manager: Komal D Soans
Account Manager: Deepthi Ramesh

Croatia Osiguranje


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