Unforgettable Bag

Agency: Grey


The world’s oceans are drowning in plastic, the vast majority are single use. On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single-use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Use This Bag. Saves You Money. Saves Our Ocean

This professional campaign titled 'Unforgettable Bag' was published in Malaysia in July, 2018. It was created for the brand: Tesco, by ad agency: Grey. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: Grey, Malaysia
Executive Creative Director: Graham Drew
Creative Directors: Heng Thang Wei, Ronojoy Ghosh, /whiteGREY
General Manager: Jo Yau
Art Director: Austin Lee
Designer: Ralve Khor
Copywriters: Xin Yi, Shamini Kandiah
Account Director: Kenzhen Leong
Account Manager: Elaine Ng
Regional Director PR / Corp Comms APAC: Huma Qureshi
Regional Corp Comms Executive APAC: Cedric Wceke


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