Underwear for Life
Description
Lindex, a Swedish fashion brand, is taking further steps in its efforts to create inclusive and relatable communication.
The new concept 'Underwear for life' puts women at the center, and as part of the concept, Lindex launches a new short film that follows a woman's life from the early teenage years to menopause and everything in between.
This professional campaign titled 'Underwear for Life' was published in Sweden in April, 2024. It was created for the brand: Lindex, . This Film medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted 6 months ago by Global Creative Director: Martin Cedergren of Lindex.
Credits
Credits Lindex:
Hanna Löthman Wickelgren - Art Director
Linda Nellemo - Creative Copy
Martin Cedergren - Creative Director
Frida Kifeldt - Project Leader
Pia Råde - Business Lead
Charlotte Kopp - Stylist
Martina Sandström - Production Executive
Karl Stigland - Motion Graphic Designer
Olivia Segerqvist - Graphic Designer
Åsa Westlund - Graphic Designer
Jeanette Olsson - Social Media Manager
Alicia Rickström - Social Media Content Specialist
Susanna Antonini - PR & Influencer Marketing Manager
Annelie Fredriksson - Global Media Lead
Emelie Franzén - Paid Social Media Specialist
Sara Ritzby - Marketing and Customer Analyst
Linda Olsson - Director of Global Marketing
Production Company: SMUGGLER
Director: Fiona Jane Burgess
Managing Director: Fergus Brown
Managing Director / Executive Producer: Lucy Kelly
Producer: Ellie Fry
Production Manager: Ellie Sanders Wright
Production Assistant: Kamran Marzban
Cinematographer: Andreas Johannessen
1st AD: Joe Carter
2nd AD: Alix Williams
Casting: Road Casting
Editor: Jo Lewandowska
Production Designer: Bon Walsh
Wardrobe Stylist: Verity May Lane
HMU Stylist: Michele Baylis
Post Production and VFX: Okay Studio
Colour grading studio: TMLS
Sound Design and Mix: King Lear Music & Sound
