Designed For Play


A celebration to kids and their go-to partner in their everyday play – the garments.

Some is for special occasions. Some is that everyday hero. Some stay in the family for many years, taken over by a younger sibling. Some move on and become a fond memory. But they are always there, as an enabler for children's play. Kids garments.

Lindex latest campaign “Designed for play” is a celebration to kids amazing ability to find to playfulness in everything they do, and to their partners in doing that – their clothes. Because these are the true heroes. The pieces that allows kids to do what they do best – play. Because just imagine what they go through during a day. And this is what the film wants to capture in a playful way, all from the kids perspective.

The film is created through different techniques where a SnorriCam plays a huge part. A challenge for a small child with a match weigh of 20 kilos. Another challenge was to turn one of the garments, the sweater with dinosaur print, into a tunnel. Which was done by resewing the sweater and turn it into a technical construction that a toy car could drive through with the camera.

This professional campaign titled 'Designed For Play' was published on March 29, 2023. It was created for the brand: Lindex, . This Film medium campaign contains 1 media asset. It was submitted 2 months ago by Global Creative Director: Martin Cedergren of Lindex.


Agency: Lindex Inhouse Agency
Director: Tomas Mankovsky
DoP: Aril Wretblad
Production Company: Naive AB
Music: Mattias Tegnér


Grey orange


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