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Jockey has unveiled, a funny, interactive web site that allows individuals and groups to compete in dance contests in their underwear.
Following on the heels of Jockey's first viral marketing campaign,, takes an even edgier approach to creating buzz and building brand awareness among a younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to engage younger-minded consumers in a more meaningful, relevant way.

This NSFW professional campaign titled 'Underwars' was published on November 06, 2007. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 16 years ago.


Advertising Agency: Periscope



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