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Jockey has unveiled http://www.JockeyUnderWars.com, a funny, interactive web site that allows individuals and groups to compete in dance contests in their underwear.
Following on the heels of Jockey's first viral marketing campaign, http://StopSquirming.com, JockeyUnderWars.com takes an even edgier approach to creating buzz and building brand awareness among a younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to engage younger-minded consumers in a more meaningful, relevant way.
This NSFW professional campaign titled 'Underwars' was published on November 06, 2007. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 14 years ago.
Advertising Agency: Periscope