NSFW Warning

This page may contain elements which are considered Not Safe For Work.



Jockey has unveiled, a funny, interactive web site that allows individuals and groups to compete in dance contests in their underwear.
Following on the heels of Jockey's first viral marketing campaign,, takes an even edgier approach to creating buzz and building brand awareness among a younger consumer base. The campaign is part of a larger corporate initiative that includes marketing, branding and new product introductions designed to engage younger-minded consumers in a more meaningful, relevant way.

This NSFW professional campaign titled 'Underwars' was published on November 06, 2007. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: Periscope



iStock Essentials

Women wearing elegant dresses, s...

Artist: AGCreativeLab

iStock Signature

Augmented Reality Shopping With ...

Artist: onurdongel

iStock Signature

Cheerful Fashionable Adult Man i...

Artist: RyanJLane

iStock Essentials

Rack with stylish women's summer...

Artist: Viktoriya Kraynyuk

iStock Essentials

Red Hat

Artist: Rafik

iStock Signature

Female college fashion student a...

Artist: Kong Ding Chek

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.