It’ll look the same in your stomach anyways.
Don't judge. Beauty comes in all shapes and sizes.
There are bigger things to worry about than the shape of your produce.
A sample box from Misfits Market that embodies famous underdog stories. Sometimes underdog stories come from where you least expect it.
A social media campaign titled the "Golden Misfits" that encourages users to share photos of the unique-looking produce that they receive from their Misfits Market subscription.
Users are then encouraged to go online and vote for their favorite produce in three different categories.
A Tinder profile that gives Misfits Market a chance to show off their personality.
Description
Insight: We love underdog stories because we feel like they need us.
Big Idea: Give unappealing produces a chance and turn an underdog into a champion.
This student campaign titled 'Underdog Stories' was published in United States in May, 2022. It was created for the brand: Misfits Market, by ad school: S.I. Newhouse School of Public Communications. This Experiential, Integrated, and Print media campaign is related to the Food and Sports industries and contains 8 media assets. It was submitted over 2 years ago by Art Director: Victoria Lin of Syracuse University, The Newhouse School.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Victoria Lin
Copywriter: Mackenzie Murphy
Instructor: Mel White
