ADVERTISING

It’ll look the same in your stomach anyways.

Don't judge. Beauty comes in all shapes and sizes.

There are bigger things to worry about than the shape of your produce.

A sample box from Misfits Market that embodies famous underdog stories. Sometimes underdog stories come from where you least expect it.

A social media campaign titled the "Golden Misfits" that encourages users to share photos of the unique-looking produce that they receive from their Misfits Market subscription.

Users are then encouraged to go online and vote for their favorite produce in three different categories.

A Tinder profile that gives Misfits Market a chance to show off their personality.

Description

Insight: We love underdog stories because we feel like they need us.
Big Idea: Give unappealing produces a chance and turn an underdog into a champion.

This student campaign titled 'Underdog Stories' was published in United States in May, 2022. It was created for the brand: Misfits Market, by ad school: S.I. Newhouse School of Public Communications. This Experiential, Integrated, and Print media campaign is related to the Food and Sports industries and contains 8 media assets. It was submitted about 2 months ago by Art Director: Victoria Lin of Syracuse University, The Newhouse School.

Credits

School: S.I. Newhouse School of Public Communications
Art Director: Victoria Lin
Copywriter: Mackenzie Murphy
Instructor: Mel White

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