Misfits Market

People Against Produce Prejudice

School: S.I. Newhouse School of Public Communications


Massive amounts of food are discarded simply because they don’t meet the superficial standards of traditional grocery stores. People don’t have empathy for inanimate objects. But if we frame each fruit or vegetable as lives in need of saving, then maybe consumers will give the rejects a chance.

This student campaign titled 'People Against Produce Prejudice' was published in United States in May, 2022. It was created for the brand: Misfits Market, by ad school: S.I. Newhouse School of Public Communications. This Film, Outdoor, and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago.


School: S.I. Newhouse School of Public Communications
Art Director: Mina Gurkan
Art Director: Emma Michelson
Instructor: Mel White


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