ADVERTISING

Chicken Licken

Undefeated Since Forever

Agency: Joe Public

Description

‘HOW DOES HE DO IT?’ SOUTH AFRICAN FOOTBALL COACH STUNS THE WORLD

COACH’S UNORTHODOX MOVES SHAKE UP THE BEAUTIFUL GAME

‘HE’S A SPECIAL ONE, THAT’S FOR SURE’ GAVIN HUNT (South African Football Coach and Analyst

‘ WIN AFTER WIN, WIN AFTER WIN’ DR JONO SOMO (South African Football Coach)

Cape Town, South Africa. José Mercibeaucoup came to South Africa for the 2010 World Cup as assistant kit manager, and never left. Abandoning his home country of France, Mercibeaucoup, or ‘Coach Mazibuko’ as he became known by his legions of fans, went on to become one of the most successful football coaches of all time, with his team remaining unbeaten in 13 years.

In this wonderfully disarming and offbeat mockumentory about this master football tactician and his unorthodox formations, Joe Public and Greg Gray of Romance Films go behind the scenes to uncover what lies behind Mazibuko’s success and his real reason for never leaving the country. Spoiler alert: It has something to do with South Africa’s Soul Food™️ champion, Chicken Licken.

Once again, Gray masters the art of comedic storytelling to deliver another delightfully quirky and original tale set in Chicken Licken’s uniquely South African universe. Brilliant performances from home-grown actors, exceptional attention to authenticity and detail, and the inclusion of real-life luminaries of the South African football world such as Dr Jono Somo & Gavin Hunt, blur the line between fiction and reality to give the commercial cinematic depth and scale while remaining true to the signature style and characteristic humour of Chicken Licken, whose soul-filling taste is impossible not to go back to.

The irrepressible energy of the film is enhanced by a dynamic edit that makes the most of the performances and comedic beats, whilst the outstanding use of ambient and diegetic sound coupled with a playful vintage soundtrack (insert title and artist) elevates this commercial to an immersive moviegoing experience that refreshes the soul and continues Chicken Licken’s undefeated (since forever) run as South Africa’s favourite Soul Food™️.

This professional campaign titled 'Undefeated Since Forever' was published in South Africa in June, 2023. It was created for the brand: Chicken Licken, by ad agency: Joe Public. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 10 months ago by Mr: Greg of Romance Films.

Credits

Brand - CMO or Marketing Director: Chantal Sombonos van Tonder
Agency: Joe Public
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Executive Creative Director: Adam Weber
Creative Director: Tshepo Tumahole, Tshepo Mogorosi
Account Management: Amber Mackeurtan, Kelly Bardon, Sonwabile Mkize
Agency Art Director: Tshepo Mogorosi
Writer: Tshepo Tumahole
Agency Managing Director: Khutala Gala Holten, Mpume Ngobese
Agency Producer: Diane Cole

Production Company: Romance Films
Film Director: Greg Gray
Producer: Helena Woodfine Executive Producer, Shannon McDougall Line Producer
Cinematography: Adam Bentel
Art Director/Stylist: Keenan McAdam, Bridget Baker
Researcher: Maghiel Van Dorssen

Animation Company: Chocolate Tribe
Editing Company: Deliverance
Editor: Ricky Boyd
Music Composer: Elben Schutte
Performance: Christian Jenner
Post Production Facility: Chocolate Tribe
Sound Designer: Lorens Persson

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