Unbore Grandpa

Agency: Åkestam Holst


Festis, a still drink by Carlsberg, is on a mission: Unbore Anything! Activate your webcam at and do you funniest to unbore grandpa - if you succeed, you win a bottle of Festis. Beware! He doesn’t hesitate to “next” anyone.

This professional campaign titled 'Unbore Grandpa' was published in Sweden in April, 2011. It was created for the brand: Carlsberg, by ad agency: Åkestam Holst. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Åkestam Holst, Stockholm, Sweden
Creative Director: Martin Cedergren
Art Director: Petra Albrektsson
Copywriter: Joakim Labraaten
Design: Oscar Gardö, Karin Mårtensson, Linda McAllister, Kristoffer Larberg
Other team members: Alex Picha, Ida Tenggren, Jerker Winther, Nicolas Hasselstrom
Production company: It´s Showtime


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