Description
There's a word. And it's dividing the country. Watch the latest Lamb ad to find out what really makes us all Australian.
This professional campaign titled 'Un-Australian' was published in Australia in January, 2023. It was created for the brands: Australian Lamb and Meat & Livestock Australia, by ad agency: The Monkeys. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Meat & Livestock Australia
General Manager – Marketing and Insights: Nathan Low
Domestic Market Manager: Graeme Yardy
Brand Manager: Derek Lau
Creative Agency – The Monkeys, part of Accenture Song
Group CEO and Co-Founder: Mark Green
Managing Director: Matt Michael
Group Chief Creative Officer and Co-Founder: Scott Nowell
Chief Creative Officer: Tara Ford
Creative Director: Scott Dettrick
Head of Innovation: Beth O’Brien
Creative team: Emmalie Narathipakorn and Seamus McAlary
Head of Production: Penny Brown
Production Coordinator: Emily Coleman
Business Strategy Director: Kit Lansdell
Head of Business Management: Topher Jones
Group Business Director: Andy Holmes
Senior Business Manager: Mitchell Bevan
Production Company: MOFA
Director: Yianni Warnock
Executive Producer: Claire Thompson
DOP: Lachlan Milne
Production Design: Sam Lukins
Casting: Citizen Jane
Edit House: Arc Edit
Editor: Phoebe Taylor
Post Executive Producer: Daniel Fry
VFX: Arc – Patrick Campbell, Ian Lewis, Richard Lambert, Chris Betteridge
Colourist: Trish Cahill
Music & Sound: MassiveMusic
Composer: Haydn Walker
Sound Designer: Simon Kane
Producer: Katrina Aquilia
Media Agency – UM
Matt Furlong – Head of Strategy, Sydney
Peter Stewart – Group Director
Laura Ellis – Senior Client Director
Amy Cummings – Senior Creative Connections Director
Callum Wells – Planning Director
Tom Carlon – Trading Director
Michelle Andrews – Senior Planning Manager
Cayley McArthur – Strategist
PR Agency – One Green Bean
Executive Director – Lauren Bailey
Head of Content – Laura Byrne
Business Director – Kirsty McGorty
Account Director – Molly Dodwell
Senior Project Manager – Amy McCann
Senior Account Manager – Natasha Esson
Project Manager – Ruby McCann
Project Executive – Indiah Clarke
