Traveling in 2022 was pretty rough, and the year ahead seems to promise more of the same… but with higher prices. This has us asking ourselves, ‘what is happening and who is causing this?’
KAYAK, the travel search engine, is doing its part to help navigate the dramatic increase in travel costs. Their new campaign supports an upcoming glow up to its Explore feature which helps people discover all the places they can travel to on a given budget (hint: you can currently find flights as cheap as $50 to Florida right now!).
The new 2023 campaign builds on the brand’s conspiracy-theory adjacent ‘KAYAK Deniers’ brand platform launched in early 2022. Made in partnership with the AI-backed creative agency Supernatural, the campaign tackles today’s travel realities head on...if you believe in conspiracy theories.
The set of ads speaks to the unseen powers arbitrarily driving the cost of travel up as a way to control the industry. These “Elites” are nefarious and trying to ruin humanity! However, they’re not human, or real, and thus easily defeated by great travel deals on KAYAK.
This professional campaign titled 'Secret Meeting' was published in United States in January, 2023. It was created for the brand: Kayak, by ad agency: Supernatural. This Film medium campaign is related to the Travel and Tourism industry and contains 2 media assets. It was submitted 9 months ago.
Matt Clarke , VP, NA Marketing
Rebecca Hansen, Creative Director, NA
Stacey McMaster, Brand Director
Arielle Abilo, Senior Content Manager
Sarah Rauth, Senior Marketing Specialist
Paul Caiozzo, Co-founder & CCO
Emily Cabral, Senior Producer
Johan Leandersson, Creative Director
Prit Patel, Copywriter
Nathan Frank, Copywriter
Jørgen Sibbern, Senior Writer
Katie Rochford, Account Director
John Elder, Co-founder & CEO
Tom Kuntz, Director, MJZ
Sophie Brooks, Producer, MJZ
Rodrigo Prieto, Director of Photography, MJZ
Thomas Smith, 1st AD, MJZ
Avelino Rodríguez, Managing Director, Lift
José Barrera, Managing Partner, Lift
Pepe Aguirre, Producer, Lift
Christopher Lagunes, Art Director, Lift
Paola Alfaro, Wardrobe Stylist, Lift
Dan Maloney, Editor, Nomad Editing Co.