LG - Ultra Silent Sytem - Yoga
LG - Ultra Silent Sytem - Library
LG - Ultra Silent Sytem - Newborns
Description
To demonstrate just how quiet LG’s Inverter DirectDrive technology really is, we created a series of print ads placing the washing machine in the most unlikely — even absurd — locations for such a product. A library, a yoga class, and a newborn nursery. Spaces where silence isn’t optional — it’s a rule.
This professional campaign titled 'Ultra Silent System' was published in Bolivia in May, 2025. It was created for the brand: LG, by ad agency: McCann. This Digital and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 2 months ago by Creative Director : Mauro Sanjinés of McCANN Bolivia.
Credits
Advertising Agency: McCANN Bolivia
CEO: Cecilia Ortega
CCO: Dieter López
Creative Director: Mauro Sanjinés
Sr. Art Director: Mauro Sanjinés
Head of art: Gabriel Abdala
Graphic Designer: Guillermo Gemio
Copywriter: Ximena Crespo
Account Director: Carla López
