Description
Michelob Ultra tapped into a universal runner’s moment: stopping the watch at the finish line — a subtle gesture that marks the shift from effort to celebration. The campaign transformed that moment into a bold visual language through outdoor and print placements along running routes and training spots, positioning the beer as the ultimate reward for every runner.
This professional campaign titled 'It's Michelob Time' was published in Colombia in January, 2025. It was created for the brand: Michelob ULTRA, by ad agency: Draftline. This Digital, OOH Outdoor, and Print media campaign is related to the Alcoholic Drinks and Sports industries and contains 4 media assets. It was submitted about 2 months ago.
Credits
Agency: DraftLine Colombia
DraftLine Manager: Andrés Ospina
Head of Creative: Daniel Rincón
Global Brands Director: Daniela Estévez
Brand Manager: Cristina Corredor
Creative Director: Paula Lizarazo
Art Directors: Luis Cifuentes - Felipe Rivera
Copywriters: Juan Diego Vega - Juan Daniel Suárez
Photographer: Francisco Giraldo (P8)
Motion Graphics: Edgar Cortés
Filmmaker: Rafael Murcia
Photo Retouching: Jossilab
Project Manager: Anamaría Molano
Producers: Helmer Blanco - Catalina Restrepo
Production Company: La Pre
