Ukraine: The Latest

Bountiful Cow Launches Digital OOH Campaign in Kyiv to Promote The Telegraph’s Newly Translated Podcast Series “Ukraine: The Latest”

The Telegraph, Gulliver Mall, Kyiv, Ukraine
A Digital Out-of-Home (DOOH) campaign was launched in Kyiv to promote the newly translated editions of Ukraine: The Latest, The Telegraph’s award-winning podcast. Now available in Ukrainian and Russian, the podcast has been made accessible through pioneering AI translation technology.

The campaign went live on 24th February, the day world leaders gathered in Kyiv to mark the third anniversary of Russia’s full-scale invasion of Ukraine. It ran on large-format digital screens in and around Kyiv’s Gulliver Mall, as well as across metro screens in the city. The campaign served as a powerful statement of The Telegraph’s ongoing support for Ukraine.

The creative features the podcast artwork, which displays the Ukrainian flag colours, and the title now translated into Ukrainian. This sits alongside a live counter tracking the number of days Ukraine has been at war, with a statement of unity: “We’re still with you."

The campaign was developed in-house by The Telegraph and planned and booked by Bountiful Cow—its first work for the newsbrand since winning The Telegraph’s media account in December last year.

The Telegraph hopes that launching the podcast in Ukrainian and Russian will make its reporting accessible to audiences on both sides of the front line, as well as across the wider region, including Central Asia and the Caucasus.

The podcast has earned major accolades, winning Best News Podcast at the 2024 Publisher Podcast Awards and Podcast of the Year at the Society of Editors’ Media Freedom Awards. You can listen to the podcast in all three languages on The Telegraph’s audio player, You Tube, Apple, Spotify, and other podcast platforms.