001 / Oh，No～! It’s All About Haircut! “Ruined”trip…… Because of bad haircut, the more you look at it, the more “ugly” you feel! - Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
002 / Oh，No～! It’s All About Haircut! “Self-detest”…… Because of bad haircut, the more you look at it, the more “ugly” you feel! - Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
003 / Oh，No～! It’s All About Haircut! “Annoying”all the way…… Because of bad haircut, the more you look at it, the more “ugly” you feel! - Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
004 / Oh，No～! It’s All About Haircut! Started giving zero fucks…… Because of bad haircut, the more you look at it, the more “ugly” you feel! - Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
Description
DOZONO Summer Promotional Poster - “Ugly”Person Series
BG :
Summer is the annual travel season when people put on their summer clothes and a new look for their planned trips.
However, it's always the haircut that comes out to spoil this long-awaited moment :
A bad haircut can be a buzzkill because it may make you feel sad about your appearance, ruin your travel mood, and even lead to the “self-detest”.It seems all you can do is screaming " Oh, No～!" and then “quiet quitting” or simply having your trip “ruined”……
In response to this, DOZONO has launched a series of posters with different characters in exaggerated and deformed shapes to imply the disappointment ; The pictures are designed to show a scene where people are staying in hotels or at home, and feeling embarrassed and helpless Creative images visualize people's frustration and send a strong message saying “Start a Nice Trip with a Beautiful Haircut by Dozono”
(DOZONO is a hairdressing brand founded by a Japanese stylist - Dozono Ryoichi, and it has studios in Beijing and Shanghai. To reinforce its image of caring for local life and to reach out to new client bases, DOZONO has launched a new wave of summer-specific promotions.)
In the entire period of the promotion: Visits of existing clients, arrangements of new clients and the number of new members went up by 94%, 88% and 125% YoY, respectively
Headline : Oh，No～! It’s All About Haircut!
Copy :
001 / Oh，No～! It’s All About Haircut!
“Ruined”trip…… Because of bad haircut, the more you look at it, the more “ugly” you feel!
- Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
002 / Oh，No～! It’s All About Haircut!
“Self-detest”…… Because of bad haircut, the more you look at it, the more “ugly” you feel!
- Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
003 / Oh，No～! It’s All About Haircut!
“Annoying”all the way…… Because of bad haircut, the more you look at it, the more “ugly” you feel!
- Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
004 / Oh，No～! It’s All About Haircut!
Started giving zero fucks…… Because of bad haircut, the more you look at it, the more “ugly” you feel!
- Start a Nice Trip with a Beautiful Haircut by Dozono and don't let the trip become excruciating!
This professional campaign titled '“Ugly” person' was published in China in June, 2024. It was created for the brand: DOZONO Studio, by ad agency: The WHOLE Advertising. This OOH Outdoor and Print media campaign is related to the Beauty and Fashion industries and contains 5 media assets. It was submitted 11 months ago by Creative Officer: ArchiveLi of The WHOLE Advertising ( Shanghai ).
Credits
Agency : The WHOLE Advertising (Shanghai)
Creative Director : Archive Li
Art Director : Li Gang
Copywriter : Alice Gu
