UEFA Champions League Trophy Tour 2012

Agency: TBWA


To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.

This professional campaign titled 'UEFA Champions League Trophy Tour 2012' was published in Netherlands in March, 2012. It was created for the brand: Heineken, by ad agency: TBWA. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London

The Advertising...


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