World Art Day | #UberAutoArt ft. Aravani Art Project
Uber Auto Art | Roam Com Edition
Description
An auto travels into every gully and street to make sure that every Indian finds their way to their destination. So, Uber decided to use these autos to celebrate the unstoppable spirit of every Indian on their Auto.
They started by turning every auto in Gurgaon in a 3-wheel hoarding that encouraged Indians to keep moving towards their dream. Uber Auto partnered with comedians - Akash Gupta, Prashasti Singh, and Aashish Solanki to create witty motivational lines on the back of 1000+ Uber Auto vehicles in Gurgaon.
Then, on World Art Day, Uber Auto partnered with the Aravani Art Project - a transgender-led art collective that aims to create a space for transgender individuals to express themselves through art. The brand created art on 3 whitewashed Uber Auto that represent the unstoppable spirit of Mumbaikars and many others. These autos were painted live and were stationed across the city for the world to watch.
This professional campaign titled '#UberAutoArt' was published in India in April, 2023. It was created for the brand: Uber, by ad agency: Dentsu Creative. This Ambient, Content, and Design media campaign is related to the Transport industry and contains 2 media assets. It was submitted 5 months ago.
Credits
Agency: Dentsu Creative/Dentsu Webchutney
Creative: Akshit VS, Ankit Mathur, Anurag Kulshrestha, Arundhati Roy, Jagan B Panicker, Johanna Israni, Kunal Chikane, Rashad Ahammed, Rohit Ranjan, Satvika Jain, Shriya Tomar, Srujana Rachuri, Urvi Chauhan.
Account Management & Planning: Anurag Pandey, Aparna Rani, Apoorva Sachdeva, Yatin Gupta
Comedians: Akash Gupta, Prashasti Singh, and Aashish Solanki
Art Studio: Aravani Art Project
