Smart Communications


Agency: DDB


Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

This professional campaign titled 'TXTBKS' was published in Philippines in December, 2013. It was created for the brand: Smart Communications, by ad agency: DDB. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Directors: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company: Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson


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