Samsung Electronics


Agency: JMWGolin

The Zero in the spa yoga studio

The Terrace at the outdoor jacuzzi

The Serif in the spa lobby

The Serif in the spa lounge


Stress is becoming a major health issue in Sweden.
Many suffer from it and are looking for ways to cope with it.
The media and the well-being industry are overflowing with suggested treatments.

Everything from healing rocks, to meditation and scream therapy.

We found an easier way: watching TV.

According to the Swedish Brain Fund, watching TV can be one way to cope with stress. It’s relaxing for the brain and helps you unwind.

Therefore, we created the Samsung TV-spa. A brand experience to help people understand that TV is not only entertainment, but it can also be the key to find peace of mind.

In the remote island of Gotland we opened up Sweden’s first ever TV-spa. A beautiful relaxing place, to go to. Not to talk about your feelings and drink Cale smoothies. But to watch TV.

This professional campaign titled 'TV-spa' was published in Sweden in December, 2021. It was created for the brand: Samsung Electronics, by ad agency: JMWGolin. This Ambient and Experiential media campaign is related to the Electronic Devices industry and contains 4 media assets. It was submitted over 1 year ago by Creative Director: Samuel Garlöv of JMWGolin.


Client: Samsung, Sweden
Agency: JMWGolin, Stockholm, Sweden
Creative Director: Samuel Garlöv
Executive Creative Director: Joakim Karlsson
Photographer: Rikard Rogeland
PR-specialist: Lova Schöldsten-Hjertberg
PR-specialist: Andreas Zannin
PR-specialist: Mimmi Johansson Bäckström
Art Director: Filip Lindquist
Account Director: Louise Leo


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