Samsung Electronics

Features from Living Creatures

Schools: Helwan University Faculty of Applied Arts


Campaign for Samsung S-Watch by faculty of applied arts.
In this campaign, we show the features of the watch through what is similar to it in the living creatures in nature around us, to make people more related to the S-Watch's features.

This student campaign titled 'Features from Living Creatures' was published in Egypt in June, 2022. It was created for the brand: Samsung Electronics, by ad schools: Faculty of Applied Arts and Helwan University. This Digital, OOH Outdoor, and Print media campaign is related to the Electronics, Technology and Personal Accessories industries and contains 4 media assets. It was submitted almost 2 years ago.


Advertising School: Faculty of Applied Arts, Cairo, Egypt
Student: Karim Gamal Mohamed
Supervisor: Dr. Heba Fathy


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