Description
Hockey is stressful. Playoff hockey is even more so. When things don’t go your team’s way, remotes can get chucked at TVs. Which cracks them, which is bad for watching your team on TV during the playoffs.
Introducing the Bally Sports TV Screen Saver, which is definitely not just a kids pool arm floaty thing we slapped our logo on. Simply insert your remote into the Screen Saver to protect your TV from any and all rage-induced remote throwings.
R&R Partners created this wonder of modern technology to promote watching the Stanley Cup Playoffs on Bally Sports (its first campaign for the brand). The film was directed by Pete Marquis at Strike Anywhere. We then rounded out the effort with influencer partnerships, digital buys, and in-arena placements and giveaways.
This professional campaign titled ' TV Screen Saver' was published in United States in April, 2023. It was created for the brand: Bally Sports, by ad agency: R&R Partners. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Bally Sports+
Michael Schneider, COO / GM
Allison Ross, VP of Marketing, Bally Sports+
Jess Musmanno, Director of Brand Marketing, Bally Sports+
Emma Weiss, Brand Coordinator, Bally Sports+
R&R Team (Agency)
Lacy Morrow, VP of Brand
Jacqueline Meason, Corporate Director of Brand
Amelia Holt, Sr. Project Manager
Lanetriah Smith, Brand Manager
Guto Araki, Chief Creative Officer
Eric Christy Manchester, Group Creative Director
Neal Desai, Group Creative Director
Judd Stricker, Executive Producer
Cindy Lewellen, Business Affairs Manager
Strike Anywhere (Production)
Pete Marquis, Director
Victoria Guenier, Executive Producer
Adam Lawson, Producer
Julia Swain, DP
Talent Signatory
Paula Webb, The Team
Mark Cross, Talent Solutions
Arcade Edit
Geoff Hounsell, Editor
Crissy DeSimone, Executive Producer
Alexa Atkin Berman, Senior Producer
Mitch Mitchell, Assistant Editor
Timber VFX
Ryan Dahlman, HOP
Wendy Umanzor, Producer
Brian Shneider, Flame Lead Artist
Aryel Melek-Shalom, CG/VFX Supervisor
Adam Englander, Flame Assistant
Trafic (Color)
Ricky Gausis, Colorist
Meghan Lang Bice, Senior Executive Producer
Phoebe Torsilieri, Producer
Nate Seymour, Colorist
Lime Studios (Mix)
Susie Boyajan, Executive Producer
Matt Miller, Mix/Sound Designer
Ian Connie, Assistant
