Bally Sports

Short Boys

Agency: R&R Partners


Major League Baseball just implemented its biggest rule change in decades: the pitch clock. It has dramatically sped up the pace of play – and shortened games by nearly 30 minutes. That means there’s no longer time for “tall boy” beers of the past. Shorter games call for shorter beers, which is why Bally Sports is proud to introduce Bally Sports Short Boys: stubby little 8.4 oz cans of summer refreshment perfect for today’s speedier ball games.

Every great beer deserves a great beer commercial. Bally Sports was inspired by classic beer ads from the 1970s: stunning scenic vistas, ice-cold beers, random majestic animals, and, of course, an ear-wormy and era-appropriate jingle composed by BUTTER Music and Sound, and written and sung by BUTTER Creative Director Max Schad. Bally Sports used the song’s lyrics to tell the Short Boys story and paired it with over-the-top tiny can visuals.

Beer ads and athlete endorsements go hand in hand, so the brand secured a cameo appearance from legendary 6’10” hall-of-fame pitcher Randy Johnson. In the spot, he says how he’s a tall boy who loves Bally Sports Short Boys.

Bally Sports partnered with five breweries in their Bally Sports+ markets to make the beer, including:
Dog & Pony Show Brewing: Oak Park, MI (Detroit)
City Barrel Brewing: Kansas City, MO
Company Brewing: Milwaukee, WI
Cigar City Brewing: Tampa, FL
Tripping Animals Brewing: Miami, FL

This professional campaign titled 'Short Boys' was published in United States in July, 2023. It was created for the brand: Bally Sports, by ad agency: R&R Partners. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 11 months ago.


Bally Sports:
Michael Schneider, COO / GM   
Allison Ross, VP of Marketing, Bally Sports   
Jess Musmanno, Director of Brand Marketing, Bally Sports   
Emma Weiss, Brand Marketing Coordinator, Bally Sports

R&R Partners:
Guto Araki, Chief Creative Officer
Eric Christy Manchester, Group Creative Director
Neal Desai, Group Creative Director
Bryan Abbott, Associate Creative Director
Beau Abbott, Associate Creative Director
Lacy Morrow, VP, Brand Management   
Jacqueline Meason, Corporate Director of Brand 
Micah Shanks, Brand Supervisor
Amelia Holt, Sr. Project Manager  
Judd Stricker, Executive Producer
Cindy Lewellen, Business Affairs Manager

Production: Trevor.TV:
Trevor Sheppard, Director
Ursula Camack, Executive Producer
Tom Lazarevich, DP
Marvin Faith, AD

Editorial: Arcade
Sean Lagrange, Editor
Crissy DeSimone, Executive Producer
Kirsten Thon-Webb, Senior Producer
Andy Trecki, Assistant Editor
Mitch Mitchel, Assistant Editor

Color: Company 3
Tyler Roth, Senior Colorist
Ananda Revis, Senior Executive Producer
Nadia Dabibi, Producer

VFX/Finish: Timber
Ryan Dahlman, Head of Production
Brian Schneider, Flame Lead Artist
Aryel Melek-Shalom, Nuke Compositor
Adam Englander, Flame Assistant

Mix: Lime Studios
Susie Boyajan, Executive Producer
Matt Miller, Mixer
Ian Connie, Assistant

Music: Butter Music and Sound
Annick Mayer, Executive Producer
Tim Kvasnosky, ECD
Stone Irr, Senior Producer
Sonia Ohan, Associate Producer
Max Schad, Composer


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