Description
Design Army just launched a crazy inventive NEW campaign for Hong Kong Ballet—celebrating its 45th ANNIVERSARY—and reimagining the classic art like you’ve never seen!
The wonderfully weird campaign celebrates the universal language of dance that’s wholly authentic to Hong Kong culture—while mashing inspo from Degas’ ballerina portraits, the Renaissance age, and hip hop. From the wildly witty “Tutu Academy” to the sci-fi extraterrestrial, it’s a defiantly unconventional, joyful journey connecting everyone—even aliens—to dance’s unearthly magic.
The 50+ renowned troupe leads a Hong Kong tutu take-over—from its renowned university halls, to Tai Kwun’s stunning plaza, and majestic High Island Reservoir. Eye-popping color, gravity-defying moves, and bizarreness collide with koi fish-inspired hairdos, punk rockers on pointe, a jelly-like gold-toothed alien, and a tutu-wearing spaceship ending.
This professional campaign titled 'Tutu Academy' was published in China in May, 2024. It was created for the brand: Hong Kong Ballet, by ad agency: Design Army. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Hong Kong Ballet
Choreography
Choreographed by: Septime Webre
Concept & Creative Direction
Concept & Creative Direction by: Design Army
Production
Directed by: Dean Alexander
Featuring: Artists of Hong Kong Ballet
Design Army
Co-Founder & Chief Creative Officer: Pum Lefebure
Account Director: Jake Lefebure
Creative Directors: Heloise Condroyer, Sucha Becky, Mariela Hsu
Design Team: Richard Liu, Jason Chae, Chloe Jung, Momo Jiang
Dean Alexander Productions
Director / Photographer: Dean Alexander
Director of Photography: Andrew Strobridge
1st AD / Producer: Erin Winebrenner
Lamka & Co
Executive Producer: Karen Lam
Production Manager: Pat Lui
Style Department
Lead Wardrobe Stylist: Christine DeLassus
HKB Director of Wardrobe: Joanne Chong
Lead Makeup Artist: Heisan Hung
Lead Hair Stylist: Him Ng
Wig Artist: Aki Yip
Art Department
Art Director/Props Master: Gary Tam
Assistant Art Director: Heidi Ng
Crew
Focus Puller: Tai Yun Hong
DIT: Pete Ma
Gaffer: Billy Tai
Electrician: Ng Wai Yin
Drone UAS Director: Rex Ngan
Drone Gimbal Operator: Beck Poon
Post Production
Editor: David Grossbach
Color Grade: Parker Jarvie
Company: Company3
3D Artist: Youssef Gamal
VFX/CG: Tonic
Music & Sound Design: Squeak E. Clean Studios
