Description
Elppa (Apple spelled backwards) cider brand recently launched by AB-Inbev in Korea.
Created in partnership with GUT Design, GUT Amsterdam and GUT Buenos Aires, Elppa is a cider made with one apple per can and based on the concept that it can "Turn your day around.”
GUT Design was tasked with developing and launching a new product for a category in which AB InBev, in Korea, did not have an offering: cider.
GUT was charged with helping to develop every aspect of the product and its communications, from developing a name, logo, packaging and brand personality to product testing and creating the brand launch campaign, activations and trade ideas.
This professional campaign titled 'Turn Your Day Around' was published in South Korea in September, 2024. It was created for the brands: A-B InBev and Elppa, by ad agency: GUT. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: GUT Design
Advertiser: ABInbev
Product: Elppa
Title: Elppa Inaugural Launch
Territory: Korea
CCO: Ignacio Ferioli, Joaco Cubria
Global Head of Design: Murilo Melo
Head of Art: Rosario Muñoz Lopez
Creative Director: Meyvi Wedelia, Guillaume Roukhomovsky, Matteo Gallinelli
Designer: Raul Lima, Carolina Vázquez García, Marina Glikman, Lucas Barreto
Motion Designer: Marcus Prado
Art Director: WooDuck Ki
Copywriter: Abhinav Ullal, Jihun Kim, Wayne Fernandes
Global Chief Growth Officer: Carmen Rodriguez
Group Account Director: Liz Leow
Managing Director: Natalia Forster
Global CSO: Fernando Ribeiro
CSO: Javier Quintero
Head of Strategy: Bruno Steffen
Brand Strategist Sr.: Francisca Balbiani
Strategist: Minji Joo
Operation Director: Claudia Nakahara
Project Manager: Francine Aoki
Sr. Producer: Lais Papi
3D Production: Mirror LLC
Director: Vinicius Lavor
Executive Producer: Luan Litaiff
Producer: Luana Borges
Design: Gustavo Araujo, Caique Silva, Vinicius Lavor
Lead Animation: Thiago Barros
Houdini TD: Daniel Lobo
Modeling: Enzo Kinukawa
Motion Design: Beto Ferreira
Audio Production Studio: Samuel Simionato
Sound signature: Nanuk
Typography and Illustration: Motorniveo
Client Approval: Elppa
Asso. New Growth Opportunity Director: Danah Kim
Product Owner: Shera Cho
Product Owner: Asparagus Cheong
