Bud Light reimagined how to extend the life of a TVC through AR by bringing their Beer Vendor to life as a Snapchat 3D Lens. Together, Bud Light and Snapchat built a 3D, animated model of the Bud Light Beer Vendor, and allowed Snapchatters to place him into any situation - much like the commercial narrative. This first-ever, 3D AR Technology was a first for a brand on Snapchat, and brought the refreshing joy of Bud Light to cities across the country!
This professional campaign titled 'A-B InBev - Bud Light - Beer Vendor Lens' was published in United States in October, 2017. It was created for the brand: A-B InBev, by ad agency: Wieden + Kennedy. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted over 5 years ago.
Advertising Agency: Wieden+Kennedy, New York, USA
Production Company: Snapchat
Creative Strategy Lead: Sam Goodman / Snapchat
Marketing: Kyle Lazarus / Anheuser-Busch
Account Executive: Katie Crabtree / Snapchat
Account Manager: Lilibeth Encarnacion / Snapchat