#TurnLeavesToSavings is FirstBank's initiative aimed at celebrating International Literacy Day 2023.
The campaign strategy centered around shedding more light on the pivotal role financial literacy plays in helping individuals become more financially savvy and save more. It goes without saying that, just as trees shed their leaves in autumn, we too can let go of financial ignorance and cultivate a flourishing garden of financial security.
This campaign hinged on two major goals:
1. To encourage individuals to recognize the importance of financial literacy as a fundamental life skill.
2. To motivate individuals to take actionable steps towards building a robust savings plan.
This professional campaign titled 'Turn Leaves To Savings ' was published in Nigeria in September, 2023. It was created for the brand: FirstBank, by ad agency: Cerebre Media Africa. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago by Marketing & Advertising: Cerebre Media Africa of Cerebre Media Africa.
Advertising Agency: Cerebre Media Africa, Lagos State, Nigeria
Business Manager: Isaac Akinlolu
Brand Manager: Okorie Favour
Copywriter: Okorie Favour/Eucharia Okoye
Creative Artiste: Samuel Egbe
Creative Director: Samuel Egbe
Approving Client: Chinwe Bode-Akinwande