Turn Everyday Spending Into Cultural Conversation

Venmo announced the expansion of Stash, its rewards program, giving customers a new way to earn cash back on everyday purchases from some of their favorite lifestyle brands. From dinner with friends and a rideshare home to a new outfit, those everyday moments are now even more valuable. The more customers spend with Venmo, the more they get back.

In addition to Venmo Debit Mastercard purchases, customers can now earn up to 5% cash back when they pay with Venmo at select merchants in their chosen bundle¹. The expansion makes it easier than ever to turn the purchases customers are already making into tangible value each month.

Beyond Stash, Venmo's merchant network is growing fast. Sephora, Ulta, Taco Bell, Pizza Hut, and more are the latest additions of merchants to accept Venmo, and they reflect something bigger than a roster update. These are the brands that define how the next generation shops, eats, and lives. And increasingly, how they pay. The Venmo Debit Card and Venmo's checkout experience have become two of the platform's fastest-growing products, with transaction volume and monthly active accounts both growing at double-digit rates year-over-year. Stash turns that momentum into something customers can feel, closing the loop between everyday spending and real reward.

To bring that to life, Venmo tapped Rachel Sennott and Jordan Firstman, two real friends whose dynamic needs no setup and no explanation. From the writers' room to wardrobe to the final cuts, Rachel and Jordan shaped every dimension of the creative, and what came out of it are films and photography that feel less like commercials and more like dropping into candid, genuine moments you were never meant to see. Two friends, mid-conversation, mid-realization, discovering that the app they have always used to pay each other back can also earn them cash back. The campaign is live now, on social, in the scroll, exactly where these two already live.

The campaign launches today on social and runs across social media, OOH, streaming, podcasts, and audio, meeting Gen Z where they are to show them just how rewarding it's become to spend time – and money – with the people and places that matter most.