Description
Insight: Group plans feel unresolved when one person hasn’t paid, creating a quiet tension everyone notices.
Big Idea: Make what’s missing visible to encourage everyone to pitch in.
Execution: Incomplete meals are shown in outdoor posters to visually represent unpaid shares, while a digital Venmo experience mirrors this tension in-app and resolves it once everyone pays.
This student campaign titled 'Every Piece Matters' was published in United States in November, 2025. It was created for the brand: Venmo, by ad school: S.I. Newhouse School of Public Communications. This Digital and OOH Outdoor media campaign is related to the Electronics, Technology and Finance industries and contains 4 media assets. It was submitted about 7 hours ago.
Credits
Advertising School: S.I. Newhouse School of Public Communications
Art Director: Katelina Shaw
Copywriter: Katelina Shaw
Instructor: Mel White
