Description
Photographer: Peter Holst / holstphotographic.com
Short rationale:
With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this condition. And they could use your help. www.mssociety.ca/bc
This professional campaign titled 'Tug of War' was published in Canada in May, 2013. It was created for the brand: MS Society, by ad agency: Immersion. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 11 years ago.
Credits
Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Katie Lapi, Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst
Design: Katie Lapi
Project Coordination: Suzanne Jay
Makeup Artist: Marie-Helene Babin
Styling: Claudia Da Ponte
