MS Society

Tug of War

Agency: Immersion


Photographer: Peter Holst /
Short rationale:
With MS, signals from the brain fail to reach the body. This can lead to a sudden loss of movement in the limbs, paralysis, or even blindness. It's a degenerative disease that forces a body to betray itself. The MS Society is fighting to end this condition. And they could use your help.

This professional campaign titled 'Tug of War' was published in Canada in May, 2013. It was created for the brand: MS Society, by ad agency: Immersion. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Immersion Creative, Vancouver, Canada
Creative Director: Mike Catherall
Art Directors: Katie Lapi, Oran Rahmani, Seann Einerssen
Copywriter: Mike Catherall
Photographer: Peter Holst
Design: Katie Lapi
Project Coordination: Suzanne Jay
Makeup Artist: Marie-Helene Babin
Styling: Claudia Da Ponte

Donald's Market


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