Tu giro a lo divertido

For its rebrand, Tango Ecuador, in collaboration with Publicis Groupe, launched “Bite into Fun”, a bold campaign designed to connect with Gen Z through humor, energy, and cultural relevance. Inspired by the crocodile—the animal with the strongest bite—Tango personified this power to reflect the intense and playful “bite” of every Tango cookie.
The campaign mixed craft with entertainment: a TV commercial introduced the new brand identity, while Twitch streams and more than 60 influencers amplified the message in real time. To spark organic participation, a viral challenge was created, encouraging young audiences to share their own “Tango bite moments” across social platforms, blending digital culture with the brand’s playful DNA.
This professional campaign titled “Bite into Fun” was published in Ecuador in September 2025. It was created for the brand: Tango, by the ad agency Publicis Groupe Ecuador. This integrated campaign ran across TV, Digital, Social Media, and Influencer Marketing, and contains multiple media assets.