The festival has a big environmental concern and, therefore, wanted to encourage and reward people who use public transport. The concept created was "True stars ride to Rock in Rio in public transport". The stunt had three stages:
1. At the entrance of public transport stations, paparazzi and fans approached passersby, took pictures and asked for autographs.
2. The photos were
3. People had to say "I am in this picture" to win amazing prizes.
In one week, were taken over 500 photos were taken and the album had thousands of comments.
There is a video here too: http://vimeo.com/12175358
This professional campaign titled 'True stars ride to Rock in Rio in public transport' was published in Portugal in May, 2010. It was created for the brand: Rock in Rio, by ad agency: Torke. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Torke, Portugal