Mercedes-Benz trucks is helping the logistics industry by tempting young people to consider a career as truck-driver. These posters and print ads run at career advice fairs and in school magazines.
This professional campaign titled 'Truckers' was published in Germany in July, 2013. It was created for the brand: Mercedes, by ad agency: dieckertschmidt. This Outdoor medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted almost 10 years ago.
Advertising Agency: dieckertschmidt, Berlin, Germany
Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Art Director: João Peixoto
Copywriters: Stefan Schmidt, Robert Mottl
Production: nureg, Nuremberg