Description
Disney x SportClub | TRON: Ares Immersive Activation
To promote the release of TRON: Ares, 5SEIS developed a co-branded experiential activation with Disney and SportClub at SportClub DOT. A SportCycle room was fully transformed into the TRON universe through neon lighting, LED elements and graphic takeovers, creating an immersive, high-energy experience for invited influencers. The activation blended fitness, cinema and pop culture, extending the film’s world into a physical, shareable environment designed for engagement and content creation.
This professional campaign titled 'TRON: Ares Immersive Activation' was published in Argentina in October, 2025. It was created for the brand: Disney, by ad agency: 5SEIS. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Gaming and Movies industries and contains 1 media asset. It was submitted 3 days ago by Director: Gabriel Aufgang of 5SEIS.
Credits
Client: Disney:
Client Leads: Manuel Gamboa - Ezequiel Muchut - Sofia Seren
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency Website: https://5seis.com
Creative Directors: Gabriel Aufgang, Pablo Saquero
Producer: Ariel Serra
Project Managers: Nina Gilardoni, Diego Campos
Event Producer: Nicolas Oquendo
Production Assistants: Lucas Oneto, Martina Romero
Video Post-Production: Mauro Miani, Mauricio Ballatore
Graphic Design: Belén Santa Cruz, Nahir Leites
Developers: Marcos Murcia, Lucas Cuchero
Community Manager: Lucía Larez
