Description
To promote Griffith University’s award winning international reputation where it counts, suitcases were turned into mobile billboards, which were then given to Griffith’s international students and traveling faculty. The red suitcases featured the University’s logo and the line “Get a global perspective.” The result was free advertising in international airports all around the world.
This professional campaign titled 'Trojan Suitcase' was published in Australia in March, 2011. It was created for the brand: Griffith University, by ad agency: Junior. This Ambient medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Alan Crowne
Copywriter: Charles Schaefer
Production: Todd Adams
