Tasked to put the spotlight on the culture of the brand’s main consumers, the Dutch construction workers, Phenomenons thoroughly investigated the local DIY-culture. The Amsterdam based idea company discovered the real stories from the construction workers themselves.
Three 45 seconds films, various portraits and stories about perseverance, creation and purpose are shared with the Dutch market. Phenomenons brought on board director Bear Damen (CZAR Amsterdam) to bring these stories to life.
This professional campaign titled 'Tribute to Perseverance - Mark, Tribute to Perseverance -...' was published in Netherlands in January, 2018. It was created for the brand: Hornbach, by ad agency: Phenomenons. This Film medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: Phenomenons, Amsterdam, The Netherlands
Creative Director / Copywriter: Ruben Smit
Creative Director / Director: Bear Damen
Production Company: CZAR / Amsterdam