An initiative of 121.ro subscriber of European Charter for Traffic Safety. In association with Saatchi&Saatchi. With the support of Solstice Travel and Romanian Police.
The item was produced in 10000 pieces and distributed during the weeks before Christmas in gas stations across Romania.
This professional campaign titled 'Tree' was published in Romania in December, 2008. It was created for the brand: 121.ro, by ad agency: Saatchi & Saatchi. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 14 years ago.
Advertising Agency: Saatchi & Saatchi, Bucharest, Romania
Creative Director: Jorg Riommi
Head of Art Direction: Daniela Nedelschi
Art Director: Laura Iane
Copywriter: Theodora Szabo
Production: Adrian Codreanu
Account Manager: Anca Luca