Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.
This professional campaign titled 'Tree' was published in Portugal in March, 2013. It was created for the brand: CAIS, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.
case video: http://www.youtube.com/watch?v=OSElZQAVKkE&feature=youtu.be
Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio