Tree, Lungs

Agency: McCann


Leading Indian Media Group JAGRAN, issued posters on the occasion of Indian Festival Diwali. Asking people to celebrate a smoke free Diwali, as Diwali is a great Indian festival and the use of firecrackers is part of the celebration. Because it creates pollution, noise pollution and aggravates diseases like Asthma, Bronchitis, sinusitis and many more. In the Creative we have shown the Tree with smoke. And Lungs Trachea are replaced with a series of crackers tied together.

This professional campaign titled 'Tree, Lungs' was published in India in January, 2019. It was created for the brand: Jagran, by ad agency: McCann. This Print medium campaign is related to the Media industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: McCann Worldwide , New Delhi, India
Creative Directors: Ravinder Siwach, Rashmi Yadav
Art Director / Illustrator: Aswini Kumar Das
Copywriter: Amitaabh Naval


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