Insight: People don’t think of thrift stores as viable options to find stylish clothes.

Big Idea: Goodwill is home to some of the most unique, one-of-a-kind clothing items.

Goodwill secretly hosts an exhibit at an art museum. The exhibits are full of unique clothing from Goodwill, but the visitors are only made aware once they finishing viewing the exhibit.

This student campaign titled 'Treasures of Textile' was published in United States in May, 2023. It was created for the brand: Goodwill, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 year ago.


Art Director: Matt Latvis
Copywriter: Matt Latvis


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