Insight: People don't know what to do with their used and damaged clothing.

Big Idea: Because of Worn Wear, Patagonia clothing and gear never have to quit being used.

Outdoor: A lenticular billboard. The jacket and copy change as you pass the billboard.

This student campaign titled 'No Gear Ever' was published in United States in May, 2023. It was created for the brand: Patagonia, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Fashion and Sportswear industries and contains 1 media asset. It was submitted about 1 year ago.


Art Director: Matt Latvis
Copywriter: Matt Latvis


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