Description
There are countless places to travel to. Endless destinations, endless routes, endless ways of getting from A to B.
And usually, when you’re planning a trip, there’s always one option that feels smarter than the rest.
Except when it comes to the 15 destinations served by OUIGO.
Because there, the smartest choice is always the same.
That’s the thinking behind OUIGO’s latest campaign, created to launch the brand’s new positioning: “Travel Smart” — a platform that celebrates the joy of making clever decisions without taking yourself too seriously.
With the brand’s distinctive playful tone and sense of humour, the campaign introduces two unexpected characters: a Dragon and a Whale. Two gigantic creatures who, despite being able to fly or swim across the world, still end up making the smart choice when it comes to travelling around Spain.
This professional campaign titled 'Travel Smart' was published in Spain in May, 2026. It was created for the brand: Ouigo, by ad agency: Havas Spain. This Film medium campaign is related to the Travel and Tourism industry and contains 2 media assets. It was submitted about 3 hours ago.
Credits
Title: Summer Campaign – “Travel Smart”
Client: OUIGO
Product: Summer Campaign – “Travel Smart”
Brand: OUIGO
• Client Contacts: Federico Pareja, Rocío Jiménez, Mohamed Aspiritou, Marina Girol, Beatriz Clemente, Meylin Alarcón
Creative Agency: Havas Creative
• Chief Creative Officer: Jesús Rasines
• Executive Creative Directors: Félix Carral, José Izaguirre
• Group Creative Director: Federico Botella
• Creative Directors: Javier López, Jorge Castro
• Copywriters: Adrián Pons, Olinda González
• Art Directors: Marcos Noguero, Laura González
• Client Services Director: Ana Pozuelo
• Account Director: Ana Pozuelo
• Account Supervisor: Cristina Escobar
• Account Executive: Raquel Barquín
• PR Team: Sofía Felipe, Adela de Miguel, Judith Sierra, Karen Abadías
• Social Media Strategist: Lucía Ramos
• Content Creator & Community Manager: Salvatore Di Palma
• Head of Production: Vanesa San Millán
Production Company: Sauvage
• Assets: TV spots, print ads, radio spots
• Media: OOH, Digital, Radio, TV
