Seven years after it started operating, France’s low-cost train service TGV OUIGO offers the possibility of traveling all over France by high-speed train at discount prices. More than just passenger transport, OUIGO is a state of mind, a smart version of mobility.
This past July, OUIGO inaugurated its new Paris-Lyon line, from city center to city center in only two hours, with a new brand promise of "smart travel" in France at high speed and low costs.
This professional campaign titled 'Traffic Jam' was published in France in September, 2020. It was created for the brand: Ouigo, by ad agency: Rosapark. This Integrated medium campaign is related to the Transport industry and contains 9 media assets. It was submitted over 3 years ago.
Advertising Agency: Rosapark, France
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Executive Creative Directors: Gilles Fichteberg, Jean-François Sacco
Creative Directors: Julien Saurin, Nicolas Gadesaude
Copywriters: Sebastien Mertens William Verdel
Art Directors: Sebastien Mertens, William Verdel
Managing Director: Delphine Drutel
Client Director: Camille Passot
Account Manager: Ilana Descourtieux
Social Media Strategist: Cassandre Geron
Head of TV production: Elodie Jonquille
Communications Director: Lauren Weber
Director: Djawid Hakimyar
DOP: Simon Drescher
Production: Stan Bertin
Dir prod: Maxime Gallet
Post Production: Royal Post, BUF
Sound Production: Schmooze
Media Agency: ZÉNITH / PUBLICIS