For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them. To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.
This professional campaign titled 'Transparent Walls' was published in Germany in March, 2011. It was created for the brand: Mercedes, by ad agency: Jung von Matt. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz